The Smurf Experience
60 years after their creation, 2018 will be “Smurf year” with, as a highlight, the organisation of an exceptional event: The Smurf Experience. The imaginary world of Peyo is presented through unique experiences, spread along a completely immersive route. It’s an unforgettable family experience which will showcase the Smurfs’ values of friendship, tolerance, solidarity, respect for others and nature. The wonderful world of the Smurfs will stretch over some 1500m². Thanks to holograms, augmented reality and Kinect effects, young and old will be able to familiarize themselves with the customs of this carefree and peaceful tribe.